Strategic analysis Essay Example | Topics and Well Written Essays - 1500 words

Strategic analysis - Essay Example Sony has used the following 5 successful methods in managing its strategies. 1. Customer satisfaction Planning also entails knowledge of customer’s lifestyle. Lifestyle is important when designing the type of products to sell to consumers in different regions. Sony uses different measures in ensuring all customers receive quality products and services through Voice of Customer (VOC), Customer Satisfaction (CSAT), and Net Promoter Score (NPS) methods. The processes range from communicating to the prospective markets about the services offered and getting the target customer interested, approaching them and presenting on what the business offers, answering questions and handling customer objections, making sales and providing after sale service. Organizations need to understand the importance of measuring customer satisfaction for ever activity in by considering both the internal and external customers. The customer satisfaction strategy has enabled Sony become one of the most e lectronic competitive company globally by winning a lot of consumers. 2. Analyzing the competitors Sony Corporation faces stiff competition from other major companies in the same industry. The company management has introduced new approaches of analyzing their competitors through implementing various strategies like competitive strategy, and innovation strategy. By learning from their competitors, Sony Corporation has introduced new ideas that aid in market entry and more customer attraction. 3. Creativity The marketing design is highly essential in an organization since it is the fundamental to successful implementation of strategies and achievement of objectives. Multinational business analysis, on the other hand, outlines the potentiality of the business to gain from the market participation. The analysis incorporates strategic levers such as marketing, location and product, and organization analysis such as culture, people, management and structure. Sony becomes creativity by in troducing new products in the market that competitors have never thought of introducing. For instance, Sony Corporation introduced the first plasma TV into the market, Bravia that attracted the attention of many customers (Shin, 2003). 4. Keeping detailed records Sony finance and accounting departments ensure that the company maintains all the crucial information regarding every transaction taking place. A successful business must keep all its records in a secure place for future references. Maintenance of company records gives an organization time to create business strategies that assist in overcoming obstacles that hinder the success of an organization (Constanzo & MacKay, 2008). Record keeping occurs through updated financial statements and accounting details. 5. Consistency Sony Corporation ensures consistence in all its operations. All businesses need to know their target targets behavior and buying attitudes and needs while formulating their analysis strategies. Organizationa l strategy analysis assists in determining what exactly the customers expect to get when they purchase goods or services. It is easier to satisfy and delight customers when their true and perceived needs are known than when they are unknown. In achieving the above, good, competitive, innovation and value chain strategies developed aim at achieving the set goals and missions. A big organization like Sony should implement