The Kellogg's Cornflake Essay Example | Topics and Well Written Essays - 1750 words

The Kellogg's Cornflake - Essay Example This paper will examine such a company, and the steps it has taken to ensure it is among the top contenders in the expanding market. Many corporations are enjoying the market they have globally. This is through the identification of the right marketing mix, which keeps them above their competitors. Kellogg’s Cornflake is a perfect example of such a business corporation. The right marketing mix can ensure that the organization presents its customers with the right products for consumption. There are some aspects to consider with the market being targeted, and this is what many corporations are out to achieve. Carrying out and conducting research based on what consumers need is the best way to go about having the appropriate consumer base (Mattern 2011). This ensures that business is always at the top of its game. There are ways in which Kellogg’s demonstrates good supply chain management. One way they do this is through the system they incorporate in their operations. This is the just-in-time system. This system provides the corporation with enough products to consumers while retaining the limited stock in their possession. An efficient distribution system is responsible for ensuring retailers and consumers get their products at the right time. Failure to have such a system in place may force retailers to go competitors, who might offer the same products that may come with some advantages. Exceptional supply chain management offers consumers the best option on the products they buy and sell (The Times 100 2012). Another example of exceptional supply chain management distribution is the ability to have a computerised stock holding system. This computerised system is capable of ensuring deliveries are always on time, and to the right retailers. This system also guarantees that Kellogg’s shelves are always full. The promise that such a system offers is that, stock the corporation has is kept to a minimum. The retailers and customers of