KFC Product Design Dissertation Example | Topics and Well Written Essays - 1750 words

KFC Product Design - Dissertation Example Basically, KFC is the chain of the restaurant which offers goods and services to the consumers. The Goods offer by KFC is a huge variety of chicken-based products and fast food items. The service includes the quick and friendlier service to its clients in a restaurants industry. The base of service design of KFC is a self-service and quick response to the customers. We will focus on both aspects of KFC product design. The interesting feature of the KFC chain is that it only serves chicken based products but are highly successful worldwide. They have introduced a huge variety of chicken products in different forms. But before discussing the product design of KFC let us know about the general product design of any company and its important features. It is basically concerned with improving the service which is providing to valuable customers. Like for a restaurant, by changing the menu or layout we can change customer’s experience. To use a technique to design the service, there are certain plans which are prepared. The managers have to consider people, material requirements, basic infrastructure, and communication mean to design a service. The service must be accurately designed to gain a competitive edge in the market and appeal to more customers. It is very important to develop the right design for the personnel employed and for the financial growth of a company. The service design basically involves re-organizing the activities in delivering service to the clients. It could be by receiving emails from the customers or in person, telephone or website. This could be done either by improving the existing service or creating new. The concepts and ideas are basically stored in prototypes. With strong visual element and cha nce to test it drastically improve the service and adds real value to compete in markets.